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Flare Brand Overview

Brand Vision

When failure for mission-critical equipment is not an option, FLARE sets the standard for radiation effects testing with the brightest, steady-state neutron fusion source in the world.

Brand Platform –– Lighting the Way

FLARE signals the ignition of something new, of ensuring
the survivability of mission-critical equipment through
technology that not only shines a light on risk, but breaks
records in order to blaze new trails.

Brand Guidelines Presentation

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FLARE LinkedIn Banners

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Brand Layout Exploration

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Brand Layout Exploration

Brand Library

Find primary and secondary gradients, imagery, and icons in this package

Brand Library

FLARE Imagery

Use Brand Guidelines to decipher use cases of images

FLARE Imagery

FLARE Logos

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The FLARE logo is informed by the emanation of light. By using a gradient that’s concentrated in the center and diffuses as it expands, we call to mind a beam of neutrons. Download Logo package to have access to all formats.
FLARE primary logo.
FLARE secondary logo; use on dark backgrounds.

Brand Colors

Phase 1 | Mid

#ffc33c
CMYK
0, 25, 86, 0
RGB
0, 26, 64

Phase 1 | Mid

#ffe293
CMYK
1, 10, 50, 0
RGB
225, 226, 147

Phase 1 | Mid

#e38300
CMYK
9, 56, 100, 0
RGB
227, 131, 0

Bright Blue

#3945e1
CMYK
88, 79, 0, 0
RGB
57, 69, 225

Darkest Blue

#001027
CMYK
100, 66, 0, 76
RGB
0, 16, 39

White

#ffffff

Graphic Assets

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Graphic elements can elevate design with elements that be used as backgrounds, borders, textures, and more. They all reflect the visual language of science, and offer room for additional elements to be introduced in the future.
Represent science, connections,
and building blocks.
Represent science, connections,
and building blocks.
Technical drawings call to mind
schematics and manuals, and offer
a powerful thematic tie-in relevant
and engaging for FLARE’s audience.

Primary Gradient

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Gradients can be used as a primary design element or as a background element to create texture and interest. Just as in the logo, these gradients offer a symbolic tie-in to a beam of neutrons, which are more concentrated in the center and more diffused in the perimeter.

Secondary Gradient

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Gradients can be used as a design element or as a background element to create texture and interest. Just as in the logo, these gradients offer a symbolic tie-in to a beam of neutrons, which are more concentrated in the center and more diffused in the perimeter.

FLARE Business Cards

Please fill out this form with your information. Use the example below as a guideline. Have questions? Contact communications@shinefusion.com.

Flare
Phoenix Branding
This brand expression guide should be used around each element of our brand.
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