The SHINE blue — an integral part of our brand — comes to life in our primary logo. A subtle gradient nods to "illumination": a key player in our brand messaging.
The blue logo (our primary) can be used on dark or light backgrounds. The white logo (our secondary) should be used on dark backgrounds only. Use of the white logo is a stylistic choice. Any modifications or applications to the logo other than what is listed above must be approved by the Marketing Department. This includes pairing or locking up the trademark logo with an industry/sector/location name, slogan, or tagline. The logo should have adequate padding - leave a comfortable amount of white space around the logo free of other graphic elements.