The Ilumira logo is inspired by the miracle of targeted therapy, and informed by the SHINE brand vision of Health Illuminated. The logo is presented with simple san-serif medium weight type, including alternative characters for the letters ‘u’ and ‘A’. The capital ‘L’ paired with the lowercase ‘u’ represents the medical isotope Lu-177. The slanted capital ‘A’ is a reflection of the ‘A’ in the Ancient Egyptian hieroglyphic alphabet, and the origin of science-based medicine.The letter “I” is punctuated with concentric circles symbolizing targeted therapy. It also gives the impression of a hopefulrising sun, as well as a simple graphic interpretation of an atom with the dot making up the nucleus.