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Phoenix Branded Resources

Phoenix Brand Guidelines

Brand Vision

Empowering reliable, agile suppliers of safe, high-performing products in aerospace and defense.

Brand Platform

Fast, Reliable Neutron Imaging

Overview

Phoenix is a wholly owned subsidiary of Illuminated Holdings and a sister company of SHINE Technologies: a next-generation nuclear technology company focused on solving global problems by deploying a four-phased scalable path to practical fusion energy. Phoenix is the hub for and has commercialized SHINE's first phase, inspecting industrial components. Both organizations share a vision to develop fusion technology for the betterment of humanity, and for a safer, healthier, cleaner world.

Phoenix primary logo.
Phoenix vertical logo.
Phoenix with Tagline.

Phoenix Colors

Black

#00000
CMYK
C:0% M:0% Y:0% K:100%
RGB
R 0, G 0, B 0

Dark Purple

#1D1246
CMYK
C:59% M:74% Y:0% K:73%
RGB
R 29, G 18, B 70

Mid Purple

#464293
CMYK
C:52% M:55% Y:0% K:42%
RGB
R 70, G 66, B 147

Phoenix Gold

#E9AB42
CMYK
C:0% M:27% Y:72% K:9%
RGB
R 233, G 171, B 66

Charcoal Grey

#252525
CMYK
C:0% M:0% Y:0% K:85%
RGB
R 37, G 37, B 37

Light Purple

#6566A8
CMYK
C:40% M:39% Y:0% K:34%
RGB
R 101, G 102, B 168

Lilac

#C1BBDA
CMYK
C:11% M:14% Y:0% K:15%
RGB
R 193, G 187, B 218

White

#ffffff
CMYK
C:0% M:0% Y:0% K:0%
RGB
R 255, G 255, B 255

Iconography

download Icon Package

Icons should follow a thin line format. On dark backgrounds, use a gradient made of #FFFFFF, #F4A91D, and #483F99. On light backgrounds, icons should be a solid color of
#483F99.

Headings Font

Cinzel Regular

Headline |
abcdefghijklmnopqrstuvwxyz

Lato Regular

Secondary |
abcdefghijklm nopqrstuvwxyz

Phoenix's primary typeface is Cinzel Regular. This font is used for main headings and infographics. It is used as a semibold option and typically in a sparing manner. It denotes messaging that needs to be distinguished. Important sections of header text may be accompanied with a white glow.

download Fonts Package

Phoenix Branded Deck

When creating presentations with our branded PowerPoint deck, utilize approved fonts and colors for text and graphics, maintaining a professional and cohesive visual identity. Follow the provided slide layouts and use high-quality images relevant to the content.

download Deck

Business Cards

Please fill out this form with your information. Use the example below as a guideline. Have questions? Contact communications@shinefusion.com.

Phoenix Brand Guidelines

When using the Phoenix brand guidelines, adhere strictly to the approved color palette, typography, and logo usage. Keep layouts clean and consistent across all marketing materials. If in doubt, refer to the guidelines for clarity before creating any branded content.

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